About
Company's email channel is our oldest and highest-potential channel — and the one we've leveraged the least. We've built a strong technical foundation, but we're missing the layer that actually makes email work: content. Emails that land at the right moment, in the right way, and create real value for the people on our list.
Company is looking for someone who is first and foremost a great marketer — someone who understands what makes an email get opened, get read, and drive a click. You'll own both our campaign email and our full lifecycle program, and you'll extend that same craft into SMS as we build it into a real channel.
This isn't a role where you inherit a machine and keep it running. You're building the content engine on top of the plumbing we already have. If you've been waiting for a channel with this much upside and this little baggage, this is it.
This role is about:
Owning every word that goes out — subject lines, body, CTAs — across email and SMS
Turning a solid technical setup into a channel people actually look forward to hearing from
Building lifecycle flows that feel like a conversation, not a drip someone got trapped in
Writing for a college-age audience in a voice that feels made for them, not blasted at them
Bringing a real point of view on performance — not just reading the numbers, but knowing what they're telling you to do next
What you'll do
- Own email and SMS conceptualization — final say on subject lines, preview text, headers, body, and CTAs across all of Company's major marketing moments
- Work with our brand and creative teams on design and copy so every send feels on-brand
- Develop a campaign content calendar that ladders into the broader marketing calendar, so email and SMS amplify the right message at the right time
- Own A/B testing for subject lines, content approaches, and CTAs — with the discipline to learn from the results and apply them
- Write messages that resonate with a college-age audience: content that feels like it's actually written for them, not generic marketing
- Own the strategy and content for Company's lifecycle flows: welcome series for new subscribers, post-purchase nurture, cart and browse abandonment, re-engagement, and win-back — across email and SMS
- Audit the existing lifecycle program, identify gaps, underperforming flows, and moments in the customer journey where we're leaving engagement on the table
- Own segmentation: define the audiences and journey logic that decide who gets what, when
- Write and test improved lifecycle content, and build flows that feel like a conversation with the customer, not a sequence they got dropped into for checking a box
- Monitor deliverability and engagement metrics — open rates, click-through rates, unsubscribe rates, spam complaints, bounce rates — and maintain a healthy sender reputation
- Follow email and SMS deliverability best practices: list hygiene, warm-up protocols, segmentation for engaged vs. unengaged audiences, suppression management, and compliance
- Report on performance on a regular cadence — what's working, what isn't, and what you're changing based on the data
- Bring a point of view: not just "open rate was 28%," but "here's what that tells us about the subject-line approach, and here's what I'm testing next"
What we're looking for
- 4-8 years of experience in email, lifecycle, or CRM marketing, or a closely related role where writing was a primary responsibility
- Hands-on experience with an ESP or marketing automation platform (Iterable, Klaviyo, HubSpot, Braze, or similar); SMS platform experience a plus
- Demonstrated understanding of lifecycle programs: welcome series, post-purchase flows, re-engagement, cart abandonment, and the segmentation logic behind them
- Comfort with email/SMS performance metrics — open rate, CTR, unsubscribe rate, deliverability indicators — and the ability to draw real insight from them
- Basic HTML/CSS comfort for email (able to troubleshoot and adjust templates)
- Strong written communication — you write clearly and with personality, not in marketing speak
- Experience writing for a consumer audience is a strong plus; B2C or DTC background preferred over B2B or enterprise